What Is Content Writing?




Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

  • Video scripts
  • Email newsletters
  • Keynote speeches
  • Social media posts
  • Podcast titles
  • White papers
  • Web page copy
  • Landing pages
  • YouTube video descriptions

Or put another way:

Writing is the foundation for pretty much any content that you publish.

Create an Outline

Creating an outline is a GREAT first step in the content writing process.

Outlines help your content come out better for two main reasons:

First, outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.

Second, outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.

Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.

So: how do you actually go about creating an effective outline?

  • Use a template: Most professional content writers work off of proven templates. Here are 5 content templates you can use to create outlines.
  • Use top-performing content: Check out BuzzSumo to find popular content that you can use as the basis for your outline..

    Make It Easy to Consume and Share

    Content that’s super easy to read and share is of the keys to great content.

    You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it.

    Here are a few tips to help make your content easier to consume, skim and share.

    Keep it Snappy, Rich and Entertaining

    Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention.

    Otherwise, they’ll click over to something else.

    How you grab someone’s attention depends on the format you’re working with.

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